Accelerating Customers' Digital Transformation with DNA (DNA) – Details

Detaillierter Kursinhalt

Introduction and Welcome

Topic 1 - Why Digitisation is Transforming the IT Market

• Digital Enterprise Definition
• The 4 Pillars of Digitisation (IoT, Mobility, Big Data, Cloud)
• Digital Disruption
  • How Disruptive is this?
  • Enterprise Need to Consume IT Differently
  • Software-Led Discussion
• What difference will it make to me as a partner?
  • Opportunities for Partners
  • Today and Tomorrow
• Exercise – Delegates will now work individually and align and define which elements of the digitisation story will resonate with their customers and how they would go about starting a conversation

Topic 2 - What is the Digital Network Architecture?

• What is DNA?
• The DNA Design Principles
  • Virtualisation
  • Automation
  • Analytics
  • Cloud Service Management
• The Solutions Underpinning the Design
  • CMX
  • Enterprise NFV
  • APIC-EM
  • StealthWatch, NetFlow
  • Meraki
  • Pervasive Security (ASA, AMP, FirePower, ISE, TrustSec, etc)
• How Different is DNA
• Exercise – Delegates will now work both individually then as a team to align their current service offerings with the 4 pillars of DNA and how they can use those services to help their customers accelerate their digital strategy based on DNA components

Topic 3 – Who Will We Sell this to?

• Target Markets, Target Customers and Target Stakeholders
  • Digital Transformation is Driving IT to the Boardroom
  • Identifying Digital Strategies
    • With IT
    • With LoB
    • With Business Leaders
  • Using DNA to Deliver Business Outcomes
    • With Quantified Business Impact
• DNA Use Cases
  • New Branch Office
  • Employee Productivity
  • Mobile and Cloud Service Adoption
  • Customer Experience
• Exercise – Delegates will now work in teams to build a business case to present to the CIO and also a business case that the CIO can then present to the Board.

Topic 4 – How will we sell it?

• What We are Seeing
• How to sell DNA to Customers
  • The DNA Customer Journey
    • Phases of DNA Adoption
  • The Icebreaker program
    • Icebreaker Focal Points (LDoS, Energy Management, etc)
    • How to generate Business with Icebreaker
  • Partner Incentives
    • EasyPay, OIP/TIP, SIP, CTMP, DRNA, SHOGUN, Goldrush, etc
• DNA and Cisco ONE
• Partner Success Stories
• Exercise: Working in teams, each team will prepare a Customer for each stage of the DNA journey and mapping to final business outcomes and then plan a Customer Lifecycle Engagement strategy that accelerates their customer’s journey towards digital transformation, building on the Cisco Digital Network Architecture (DNA) and Business Outcomes.

Topic 5 – The Solutions Underpinning DNA

• Key DNA Products and Solutions:
  • For Automation
    • APIC-EM Automation Platform
    • Controller Architecture
    • Example Workflows
    • Easy QoS
    • Network Plug n Play
    • iWAN App
    • Integration with Prime
    • Instructor and Delegate Demo of APIC-EM
    • Cisco ONE Software and DNA
  • For Virtualization
    • NFV Architecture (NFVIS, VNFs, ESA)
    • Enterprise NFV Software Control
    • IOS-XE
    • Instructor and Delegate Demo of Enterprise NFV
  • For Analytics
    • CMX Cloud (Connected Mobile Experience)
    • How it Works
    • Instructor and Delegate Demo of CMX
  • For Security
    • Network as a Sensor/Enforcer
    • StealthWatch, ISE and TrustSec
    • Components and How it Works
    • Instructor and Delegate Demo of SteathWatch
  • Exercises: During this module, delegates will work in teams (comprising AM/SE), with each team practicing and conducting online demos of the key DNA solutions (APIC-EM, Enterprise NFV, CMX and StealthWatch) to visually ‘educate the customer’ on the benefits of using Cisco DNA for Automation, Virtualization, Analytics and Security.

Topic 6 - Summary

• Additional Resources
• Summary
• Q&A
• Wrap up