Salesforce Certified Marketing Cloud Email Specialist (SFCMCES)

The Salesforce Certified Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices -- including message design, subscriber and data management, inbox delivery, and external integrations -- with the Marketing Cloud Email application.

Here are some examples of the concepts you should understand to pass the exam:

  • Build relational data models
  • Send emails via Email application sending methods
  • Build complex email automations
  • Run reports of email tracking data
  • Troubleshoot and solve basic platform issues
  • General knowledge of email marketing terminology and best practices

Recommended training for this certification


All proctored Salesforce certification exams can be scheduled as an onsite or online exam.

Quick facts about the exam:

  • 60 multiple-choice questions
  • 90 minutes allotted to complete the exam
  • 60% is the passing score
  • Registration fee is USD 200
  • Retake fee is USD 100
  • No hard-copy or online materials may be referenced during the exam
  • The online course Preparing for Your Salesforce Email Specialist Certification is also recommended