Who should attend
• Analytics business users who have completed the Introduction to IBM SPSS Modeler and Data Mining course and who want to become familiar with analytical models to predict a categorical field (yes/no churn, yes/no fraud, yes/no response to a mailing, pass/fail exams, yes/no machine break-down, and so forth).
Prerequisites
• Experience using IBM SPSS Modeler, including familiarity with the IBM SPSS Modeler environment, creating streams, importing data (Var. File node), basic data preparation (Type node, Derive node, Select node), reporting (Table node, Data Audit node), and creation of models. • Prior completion of Introduction to Predictive Modeling Using IBM SPSS Modeler (v18) (0D007) is recommended.
Course Objectives
This course (formerly Classifying Customers Using IBM SPSS Modeler) focuses on analytical models to predict a categorical field (churn, fraud, response to a mailing, pass/fail exams, machine break-down, and so forth). Students will be introduced to decision trees such as CHAID and C&R Tree, traditional statistical models such as Logistic Regression, and machine learning models such as Neural Networks. The student will learn about important options in dialog boxes, how to interpret the results, and explain the major differences between the models.
Course Content
This course (formerly Classifying Customers Using IBM SPSS Modeler) focuses on analytical models to predict a categorical field (churn, fraud, response to a mailing, pass/fail exams, machine break-down, and so forth). Students will be introduced to decision trees such as CHAID and C&R Tree, traditional statistical models such as Logistic Regression, and machine learning models such as Neural Networks. The student will learn about important options in dialog boxes, how to interpret the results, and explain the major differences between the models.