Course Overview
Are you looking to become a Salesforce Certified Pardot Specialist? Whether you are an experienced user, or completely new to Pardot, this 2-day hands-on training will show you how to design, build, and implement marketing workflows related to lead scoring, email marketing, lead generation, and using reports to make data-driven decisions.
Who should attend
The Salesforce Certified Pardot Specialist credential is designed for those who can demonstrate skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform. Candidates should know how to build strategic marketing processes while incorporating tools like lead scoring, email marketing, lead generation, and be able to use reports to make data-driven decisions.
The Salesforce Certified Pardot Specialist generally has two months to six months of experience building marketing workflows with the Pardot platform and/or on a similar technology platform.
Prerequisites
No course prerequisites. But at least 60 days hands-on experience with Pardot is recommended.
Course Objectives
When you complete this course, you will be able to:
- Build on your Pardot knowledge to get ready for your Pardot Specialist certification
- Build strategic marketing processes incorporating tools like lead scoring, email marketing, and lead generation.
- Effectively use Pardot reports to make data-driven decisions.
- Sit for the Pardot Specialist certification.
Course Content
Day 1
Administration
- Dashboard OverviewExplore the Lightning Experience
- Pardot Connectors
- Page Actions
- Custom Fields
- User Management
- Recycle Bin
Pardot Campaigns
- Creating a Pardot Campaign
- Pardot Campaigns vs. Salesforce Campaigns
Pardot Forms
- Lead Generation
- Form Creation
Lead Management
- Automation Rules
- Dynamic Lists
- Completion Actions
- Segmentation Rules
Day 2
Scoring
- Lead Qualification
- Scoring Rules
Email Marketing
- Permission-based Marketing
- Email TemplatesAutomate leads and cases
- Deliverability
Engagement Studio
- Lead Nurturing
- Creating an Engagement Program
Landing Pages
- Layout Templates
- Creating a Landing Page
Social Marketing
- Social Posting
- Custom Redirects
Salesforce Integration
- Pardot and Salesforce Relationship
- Object Syncing
- Salesforce Connector
- Mapping Fields
- Field Syncing